Project Description

CASE STUDIES

VISIT SARASOTA

CASE STUDIES

VISIT SARASOTA

OVERVIEW

Visit Sarasota wanted to raise awareness to cold Northern Midwest cities of the US by sending a Lime Media glass box truck up North during winter. We hosted a cold weather challenge photo – op for anyone who was brave enough to face the frigid temperatures. Consumers were invited to change into branded t-shirt and shorts and stand on display on our stage deck for 5 whole minutes. If successful they were prompted to take a photo with the truck and post on social media for a chance to win a vacation to Sarasota!

  • Client: Visit Sarasota

  • Agency: GranDesign

  • Markets: Nationwide

  • Dates: Winter 2018

PROGRAM ELEMENTS

One 12’ glass box truck outfitted with a beach scene complete with Adirondack chairs, palm trees, beach balls, and a custom fabricated sand castle. The truck also featured a changing room and stage decking to facilitate the cold weather photo challenge!

  • Glass Boc Truck

Vehicle Wrap Design
Experiential Marketing Program
Mobile Tour
Nationwide Promotion

CASE STUDIES

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