CASE STUDIES

THE MAURY SHOW TRUTH TRUCK

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OVERVIEW

NBC wanted to promote The Maury Show and bring some presence to a few events in the Washington DC and NYC markets. Lime Media provided the Truth Truck and the tools NBC needed to make the activation a success. Hundreds of festival goers participated in the photo booth and quite a few lucky Maury fans were put on the lie detector hot seat. Maury even made a special appearance at the Truth Truck to host the lie detector challenge. #MauryTruthTruck

Client: NBC

Advertiser: The Maury Show – Truth Truck

Markets: NYC and Washington DC

Date: September – October, 2018

Program Element

16’ Glass Box truck with custom vinyl wrap, photo booth, video screen and a polygraph machine.

Glass Box Truck

Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Multi City Promotion
75%
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CASE STUDIES