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CASE STUDIES
THE MAURY SHOW TRUTH TRUCK
![The-Maury-Show-Truth-Truck-FIMG](https://lime-media.com/wp-content/uploads/2021/04/The-Maury-Show-Truth-Truck-FIMG.jpg)
OVERVIEW
NBC wanted to promote The Maury Show and bring some presence to a few events in the Washington DC and NYC markets. Lime Media provided the Truth Truck and the tools NBC needed to make the activation a success. Hundreds of festival goers participated in the photo booth and quite a few lucky Maury fans were put on the lie detector hot seat. Maury even made a special appearance at the Truth Truck to host the lie detector challenge. #MauryTruthTruck
Client: NBC
Advertiser: The Maury Show – Truth Truck
Markets: NYC and Washington DC
Date: September – October, 2018
Program Element
16’ Glass Box truck with custom vinyl wrap, photo booth, video screen and a polygraph machine.
Glass Box Truck
Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Multi City Promotion
75%
![Lime-Media-Case-Study-The-Maury-Show-Truth-Truck-IMG-A](https://lime-media.com/wp-content/uploads/2021/04/Lime-Media-Case-Study-The-Maury-Show-Truth-Truck-IMG-A.jpg)
![Lime-Media-Case-Study-The-Maury-Show-Truth-Truck-IMG-B](https://lime-media.com/wp-content/uploads/2021/04/Lime-Media-Case-Study-The-Maury-Show-Truth-Truck-IMG-B.jpg)