CASE STUDIES

Mcdonalds all American Games

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OVERVIEW

The McDonald’s All-American game is an annual all-star high-school basketball game that is played each year. 2019 was located in Atlanta and Lime Media teamed up with Narrative media to bring the All-American Game Fan Fest to life. Lime Media brought basketball courts, an obstacle course, yard games, and a 20’ container loaded with a merchandise table, video games, and seating, not to mention a VIP upper deck for concert viewing. The event was a major hit and all the kids and fans had an excellent time playing and dancing to the music.

Client: McDonalds

Agency: Narrative Media

Markets: Atlanta, GA

Date: March 24th, 2019

Program Element

20’ customized shipping container with upper deck, 3 half-court basketball courts, custom children’s activities.

Customized Shipping Container

Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Single City Promotion
75%
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CASE STUDIES

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