CASE STUDIES
Mcdonalds Texas Rose Festival
OVERVIEW
2018 marked the 85thAnnual Texas Rose Festival. Saturday 10/20 was the parade that showcased local marching bands, floats and the rose coronation queen and runner ups in classic cars. McDonalds handed out 600 samples in the 4 hour event and brought smiles to the faces of all the attendees that weren’t expecting delicious hot fries.
Client: McDonald’s
Event: Texas Rose Festival
Markets: Tyler, Tx
Date: October 20th, 2018
Program Elements
Custom 28’ step van equipped with fully operating kitchen with all the necessary equipment to serve hot and fresh McDonald’s French fries. (commercial refrigeration, fry dispenser, deep-fat fryers, salt bin, working plumbing and more)
Food Truck
Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Single City Promotion
75%
CASE STUDIES
