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CASE STUDIES
Dyson
![Lime-Media-Case-Studies-Gallery-Dyson-FIMG-One-600x600](https://lime-media.com/wp-content/uploads/2021/04/Lime-Media-Case-Studies-Gallery-Dyson-FIMG-One-600x600-1.jpg)
OVERVIEW
Our goal was to educate consumers on the advantages of the Dyson V8 cordless vacuum. We created 2 simulated living spaces complete with automatic dirt dispensers and a variety of surfaces and obstacles to show how quickly the V8 can transform to clean even the hardest areas. The center pod was converted into a pop up shop giving consumers the chance to buy a V8 at a discounted event price. 100+ vacuums sold and countless impressions made this project an absolute success!
Client: Dyson
Agency: TPN
Activation: Honda Indy 200; Doylestown Art Festival; Connecticut Open; Road Atlanta Race; Road America Race; San Francisco Auto Show
Date: November, 2017
Program Elements
Three (3) custom pods; staging; custom overhead sign; freestanding signs with vacuum hangers; custom lighting and electrical; 20 vacuum battery charging stations; custom tabletop displays; a variety of flooring; custom automatic debris dispensers; living room furniture; 65” mounted HDTV and more.
Custom Pods
![Lime-Media-Case-Studies-Gallery-Dyson-FIMG-Three](https://lime-media.com/wp-content/uploads/2021/04/Lime-Media-Case-Studies-Gallery-Dyson-FIMG-Three.jpg)
![Lime-Media-Case-Studies-Gallery-Dyson-FIMG-Four](https://lime-media.com/wp-content/uploads/2021/04/Lime-Media-Case-Studies-Gallery-Dyson-FIMG-Four.jpg)