Southwest gave away thousands of free Rapid Rewards points to residents of CA just by being members of the loyalty program. You could even sign up for Rapid Rewards and win points on the spot. This program was wildly successful. Consumers got a kick out of the custom prize wheel and endured the crowds to get their shot at the points.
Client: Southwest Airlines
Agency: 206 Agency
Markerts: San Jose, CA; San Diego, CA; Encinitas, CA; Escondido, CA; Oceanside, CA
Date: November, 2017
One (1) 16’ Airstream trailer & One (1) vinyl wrapped Jeep Wrangler equipped with a custom marquee-style overhead sign; interior neon lights; retro sitting area; registration tables; custom prize wheel and prizes.
Vehicle Wrap Design
Experiential Marketing Program
Multi City Promotion