In collaboration with League Twenty Two, we transformed a shipping container to promote Nike’s special edition sneakers at Florida A&M University during homecoming weekend. The container served as an immersive showcase on campus, allowing students to explore the sneakers. The event included free swag, lawn games, a lounge area, and basketball! Our partnership successfully generated buzz and excitement around the collection, creating a memorable promotional event at FAMU.
Agency: League Twenty Two
Date: October 2022