CASE STUDIES

Fruit of the Loom

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OVERVIEW

Fruit of the Loom wanted to spread the holiday cheer by sending Santa the street of Manhattan with a full-size custom Santa sleigh. Santa and his elves helped out shoppers with their holiday shopping by crossing off socks, underwear & sweats. Thousands of Fruit of Loom products were handed out and hot chocolate was given out as a bonus to warm their bones.

Client: Fruit of the Loom

Agency: Allied Experiential

Markets: NYC

Date: December 2017

Program Elements

One (1) 16’ custom Santa sleigh; One (1) branded flatbed Chevy truck; reindeer prop; fake snow and snowballs; hot chocolate loaded jet packs

Custom Santa Sleigh

Flatbed Chevy Truck

Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Single City Promotion
75%
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CASE STUDIES