CASE STUDIES
Fruit of the Loom
OVERVIEW
Fruit of the Loom wanted to spread the holiday cheer by sending Santa the street of Manhattan with a full-size custom Santa sleigh. Santa and his elves helped out shoppers with their holiday shopping by crossing off socks, underwear & sweats. Thousands of Fruit of Loom products were handed out and hot chocolate was given out as a bonus to warm their bones.
Client: Fruit of the Loom
Agency: Allied Experiential
Markets: NYC
Date: December 2017
Program Elements
One (1) 16’ custom Santa sleigh; One (1) branded flatbed Chevy truck; reindeer prop; fake snow and snowballs; hot chocolate loaded jet packs
Custom Santa Sleigh
Flatbed Chevy Truck
Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Single City Promotion
75%
CASE STUDIES
