![](https://lime-media.com/wp-content/uploads/2021/04/Lime-Media-Title-Bar-min.jpg)
CASE STUDIES
NIKE CHOOSE GO
![](https://lime-media.com/wp-content/uploads/2021/04/Nike-Choose-Go-FIMG.jpg)
OVERVIEW
We have filled our glass trucks with everything from bicycles to beach scenes to puppies, so we didn’t sweat it when it came time to put Kevin Hart on a treadmill in the back of one of our trucks! Nike’s “Choose Go” campaign was a wake-up call to all of us that are stuck in a routine, stuck in a rut or a feed, stuck sitting or swiping. Kevin Hart brought this campaign to life in the back of our glass truck in the middle of Los Angeles traffic to spread the word.
Client: Nike | Choose Go
Agency: Space 150
Markets: Los Angeles, CA
Date: March, 2018
Program Element
One (1) 12’ Glass box truck with a custom vinyl wrap equipped a treadmill.
Glass Box Truck
Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Single City Promotion
75%
![Lime-Media-Case-Study-Nike-Choose-Go-IMG-A](https://lime-media.com/wp-content/uploads/2021/04/Lime-Media-Case-Study-Nike-Choose-Go-IMG-A.jpg)
![Lime-Media-Case-Study-Nike-Choose-Go-IMG-B](https://lime-media.com/wp-content/uploads/2021/04/Lime-Media-Case-Study-Nike-Choose-Go-IMG-B.jpg)