CASE STUDIES

Fortnite x NFL

Fortnite-1

OVERVIEW

The NFL and Fortnite came together to promote the release of a new character skin for Kansas City Chiefs quarterback Patrick Mahomes. SpringHill Entertainment collaborated with Lime Media to create a unique and interactive event, allowing attendees to try out the new look firsthand. Together, we customized a bizbox trailer that included: an interior Hall of Fame build with podiums and LED lighting, an extendable stage, multiple gaming stations, and a rooftop flip-up sign with display screens mirroring the games being played below. The pop-up event occurred at the tailgate of a Kansas City Chiefs game and was a huge success!

Client: Fortnite

Agency: SpringHill Entertainment

Date: August 2022

Program Element

Bizbox trailer, interior Hall of Fame build with podiums and LED lighting, an extendable stage, gaming stations, and a rooftop flip-up sign with display screens

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Fortnite-3
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CASE STUDIES