CASE STUDIES

Bohemian Rhapsody

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OVERVIEW

The Queen fan sing-along bus, dubbed “Rock Like Queen Tour Bus” made its rounds in the biggest markets in the country picking up passengers for a one-of-a-kind karaoke experience. Passengers were encouraged to sing along to some of Queen’s top hits to celebrate the DVD release of the “Bohemian Rhapsody” movie. Fake mustaches and prop guitars were a fun addition that enhanced the experience these Queen fans won’t ever forget!

Client: Bohemian Rhapsody (FOX)

Agency: The Visionary Group

Markets: NYC, Austin, Las Vegas, & Los Angeles

Date: Winter 2018

Program Elements

32’ Double-Decker ADA accessible bus with a fully wrapped interior and exterior, custom bench seating on both levels, mounted flat screens and speakers for group karaoke, and a mounted Go-Pro system to capture the action.

Double-Decker Bus

Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Multi City Promotion
75%
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CASE STUDIES