CASE STUDIES

Charmin

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OVERVIEW

This PR program made a big splash for Charmin! New Yorkers have always had a hard time finding a clean comfortable place to make a ‘pitstop‘ on the busy street. Charmin came up with a clever solution to this problem, Charmin Van-Go. Two step vans were transformed into modern, comfortable, clean restrooms on wheels. Consumers in need could request one of these vans via Charmin’s custom app. To help spread the word, influencers and bloggers were invited to share their experiences with the Van-Go’s.

Client: Charmin

Agency: Jack Morton

Markerts: New York City, NY

Date: June 19th and 20th, 2017

Program Elements

Two (2) 20’ step vans; custom fabricated high end working restrooms; digital photos; phone; decor elements; white carpet roll to resemble toilet paper.

20’ Step Vans

Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Single City Promotion
75%
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Lime-Media-Case-Study-Charmin-GIMG-B

CASE STUDIES