In collaboration with City Eventions, we helped reach college students during homecoming weekends by creating an immersive event for Coach Outlet X Klarna. Together, we created an unforgettable experiential event using our customized vintage school bus. Inside the bus, attendees enjoyed a range of attractions including a vintage school photo moment, a communal homecoming wall, and a mobile showroom. The fun didn’t stop there! The extended footprint included several ‘Coach’ branded lawn games, a DJ booth, and a lounge area. Over three weeks, we visited three schools, making it a super fun and successful tour!
Agency: City Eventions
Date: October 2022