CASE STUDIES

Old Navy The Flex Zone

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OVERVIEW

Old Navy and City Eventions came to us with ideas to showcase the new Flex Denim line at Old Navy. What better time and place to do that than Las
Vegas, NV during March Madness! You remember playing the basketball game, h-o-r-s-e, as a kid, right? Well, we played Old Navy’s version, F-L-E-X. We had a bunch of fun and brought a ton of attention to the new Denim Flex line! This was a slam dunk for Oldy Navy in the city of sin.

Client: Old Navy | The Flex Zone

Agency: City Eventions

Markets: Las Vegas, NV

Date: March, 2018

Program Elements

One (1) 12’ Glass Box Truck equipped with retail shelving and custom racking. The interior of the unit was also outfitted with basketball court flooring, a mounted TV while the exterior featured a custom basketball hoop and seating area.

Glass Box Truck

Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Single City Promotion
75%
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CASE STUDIES