Using Nostalgia Marketing

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The newest trend in marketing has emerged. What is it? It’s using nostalgia to reach consumers. Nostalgia is a sentimental longing or wistful affection for the past, typically for a … Read more

Experiential Events Summer Recap

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As the summer season comes to a close, we reflect on success in the experiential marketing industry. Summer has been chock-full of activations, including pop-up shops, nationwide mobile tours, product … Read more

Finding your Target Audience

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The most crucial aspect of any marketing strategy is knowing your target audience. This concept may seem like a no-brainer, but last year $37 billion was wasted on unsuccessful marketing. … Read more

Influencer Marketing

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Influencer marketing has been around for quite some time, making its debut with the rise of Instagram in 2014. At that time, working with influencers was cut and dry. A … Read more