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On Sunday, November 1, at 2 AM, the clocks fall back an hour, and for the out-of-home advertising industry, something more consequential happens at the same time. The evening commute goes dark. This isn’t a metaphor. It’s a measurement story, and the numbers are striking. What Changes on November 1 StreetMetrics recently published a Stat […]
Bart McCollum named Chief Executive Officer; founder Heath Hill becomes Chairman DALLAS, Texas, October 16, 2026 – Lime Media Group (“Lime”), the nation’s largest mobile experiential marketing and mobile digital out-of-home company, today announced an investment from Renovus Capital Partners (“Renovus”), a Philadelphia-area private equity firm. Terms were not disclosed. The investment strengthens the ability […]
Rockwall-based experiential marketing company earns top-25 ranking as demand grows for mobile activations and Digital Mobile Billboards. ROCKWALL, Texas — September 24, 2026 — Lime Media Group, a leading experiential marketing and out-of-home advertising company, has been named No. 25 on the Dallas Business Journal’s 2026 Fastest-Growing Companies list. The ranking was announced at the […]
The line between online and offline shopping has effectively disappeared this holiday season. Shoppers research on their phones, compare prices in the aisle, and complete purchases wherever it’s most convenient: often within the same 20 minutes. For advertisers, this isn’t a shift to plan around anymore. It’s the default. The numbers make the case clearly. […]
Out-of-home advertising just crossed $3 billion in quarterly revenue for the first time, and the brands driving that growth aren’t just buying OOH for visibility. They’re buying it because the measurement infrastructure has finally caught up to the medium’s actual impact. That shift didn’t happen overnight. For years, out-of-home advertising occupied a specific and somewhat […]
State fairs aren’t just a regional tradition — they’re one of the most underrated media opportunities in a brand’s playbook. With millions of visitors, multi-week runs, and an audience that shows up ready to engage, fairs offer something few other channels can: sustained, high-dwell-time attention in a single physical space. Here’s why more brands are […]
There’s a fundamental tension at the heart of out-of-home advertising that the industry has largely learned to live with: the audience moves, but the media doesn’t. A billboard on a highway captures whoever happens to drive past on any given day. If the crowd shifts to a new neighborhood, a new venue, a new cultural […]
There’s a number most marketing teams never talk about, and it may be the most important one in their entire strategy. It’s not their cost per click. It’s not their ROAS. It’s not their conversion rate. It’s the ratio between how much they’re spending on brand building versus performance marketing. And for most brands today, […]
Recognized as a Top Workplace for Innovation, Employee Appreciation, Professional Development, and Purpose & Values — honors determined entirely by employee feedback ROCKWALL, TX — 07,17, 2026: Lime Media has announced that it is a 2026 Top Workplaces Culture Excellence winner, earning national recognition in four categories: Innovation, Employee Appreciation, Professional Development, and Purpose & […]
Alex Didea Joins as Chief Financial Officer; Andrew Moehlman Promoted to Chief Technology Officer and Clay York to Chief Operating Officer; Brad Peters Named Senior Advisor and Chief Operating Officer of Oak Hills Ranch ROCKWALL, Texas (7/1/26) — Lime Media, the world’s largest experiential mobile marketing and digital out-of-home (DOOH) company, today announced a series […]
Hill recognized by the world’s most prestigious entrepreneurial program for two decades of vision, resilience, and industry-defining growth ROCKWALL, Texas — June 2026 — Lime Media Group today announced that Founder and CEO Heath Hill has been named an Entrepreneur Of The Year® 2026 Southwest award winner by Ernst & Young. The program is widely […]
The 2026 FIFA World Cup isn’t just the world’s biggest sporting event. It’s the world’s biggest cultural moment — and the brands that understand the difference are the ones showing up where culture actually lives. Not in broadcast slots. Not in stadium signage. On the streets, in the parking lots, outside the fan zones, and […]
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