CASE STUDIES

Ready Player One Hot Topic

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OVERVIEW

In a cross promotion between the movie Ready Player One and Hot Topic stores, our RV traveled the country to give fans a first look at an exclusive movie trailer and movie apparel only available at Hot Topic stores.

Client: Ready Player One – Hot Topic

Agency: A-OK

Markets: Miami, Atlanta, Houston, & LA

Date: October 20th, 2018

Program Elements

32’ RV transformed into a futuristic set, complete with holograms, black lights, and a full movie theatre.

RV

Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Multi City Promotion
75%
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CASE STUDIES