CASE STUDIES
Ready Player One Hot Topic
OVERVIEW
In a cross promotion between the movie Ready Player One and Hot Topic stores, our RV traveled the country to give fans a first look at an exclusive movie trailer and movie apparel only available at Hot Topic stores.
Client: Ready Player One – Hot Topic
Agency: A-OK
Markets: Miami, Atlanta, Houston, & LA
Program Elements
32’ RV transformed into a futuristic set, complete with holograms, black lights, and a full movie theatre.
RV
Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Multi City Promotion
75%
CASE STUDIES
