CASE STUDIES
FREELETICS
OVERVIEW
To promote the launch of the Freeletics app in the US, we created a pop-up gym to travel around the streets of NYC to allow consumers to get a quick workout in during their busy day. To further promote we asked CEOs, NFL stars, and influencers to stop by the truck to workout
Client: Freeletics
Agency: Blueprint Sports
Markets: New York City
Program Element
26’ glass box truck designed to be a pop-up gym, complete with treadmill, weight bench, and other workout gear
26’ Glass Box Truck
Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Single City Promotion
75%
CASE STUDIES
