CASE STUDIES

FREELETICS

Lime-Media-Case-Study-Freeletics-FIMG

OVERVIEW

To promote the launch of the Freeletics app in the US, we created a pop-up gym to travel around the streets of NYC to allow consumers to get a quick workout in during their busy day. To further promote we asked CEOs, NFL stars, and influencers to stop by the truck to workout

Client: Freeletics

Agency: Blueprint Sports

Markets: New York City

Date: Spring 2019

Program Element

26’ glass box truck designed to be a pop-up gym, complete with treadmill, weight bench, and other workout gear

26’ Glass Box Truck

Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Single City Promotion
75%
Lime-Media-Case-Study-Freeletics-GIMG-A
Lime-Media-Case-Study-Freeletics-GIMG-C
Lime-Media-Case-Study-Freeletics-GIMG-B
Lime-Media-Case-Study-Freeletics-GIMG-D
Lime-Media-Case-Study-Freeletics-GIMG-E

CASE STUDIES