Coach x Klarna
The Coach Outlet and Klarna teamed up to create a mobile basketball experience during March Madness. City Eventions called Lime Media to help produce a mobile tour targeting three locations during the Sweet Sixteen and Elite Eight tournaments. Our team customized a 12′ glass box truck with a bracket-style showroom inside and an extended footprint with multiple basketball courts for attendees to show off their skills. Plus, Coach products were raffled off at all locations as prizes! The mobile tour visited 3 states in 3 days, activating on college campuses. The event was a success and raised awareness about the partnership between Coach and Klarna.
Agency: City Evention
Date: March 2022
12′ glass box truck, custom shelving, basketball extended footprint