CASE STUDIES

Victoria’s Secret Pink Nation

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OVERVIEW

Our custom double-decker bus traveled to multiple stops in Chicago with recording artist Marshmello atop the roof to provide pop-up concerts to partner stores. The day culminated with a full concert at Navy Pier for Victoria’s Secret fans. The bus then hit the road to New York, where it traveled around Manhattan for 3 days and also visited the ”GRL PWR” mural Victoria Secret constructed in Brooklyn.

Client: Victoria’s Secret Pink

Agency: FlyteVu

Markets: Chicago, New York City

Date: September 21, September 22nd, & October 5th

Program Elements

One (1) double-decker bus fully customized from head to toe. Custom lighting; roof top concert stage; client green room; and more.

Double-Decker Bus

Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Multi City Promotion
75%
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CASE STUDIES