CASE STUDIES
Victorias Secret Pink Nation
OVERVIEW
Our custom double decker bus traveled to multiple stops in Chicago with recording artist Marshmallow atop the roof to provide pop up concerts to partner stores. The day culminated with a full concert a Navy Pier for Victoria Secret fans. The bus then hit the road to New York where it traveled around Manhattan for 3 days and also visited the ”GRL PWR” mural Victoria Secret constructed in Brooklyn.
Client: Victoria’s Secret Pink
Agency: FlyteVu
Markets: Chicago, New York City
Date: September 21, September 22nd, & October 5th
Program Elements
One (1) double-decker bus fully customized from head to toe. Custom lighting; roof top concert stage; client green room; and more.
Double-Decker Bus
Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Multi City Promotion
75%
CASE STUDIES
