at&t LED

feb - dec 2021
nationwide

at&t needed to reach as many people as possible across the nation to inform residents of their newly laid Fiber groundwork and to promote new product awareness.

at&t
160/90
LED trucks

475 total markets

120 hours per market

15 total LED trucks

at&t needed to reach as many people as possible in a short timeline, so the lime team provided 15 LED billboard trucks. at&t was all in to reach the masses! the brand was able to reach nearly 475 total markets, activating over 120 hours in each market utilizing just 15 total LED trucks.

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