CASE STUDIES

Visit Sarasota

OVERVIEW

Visit Sarasota wanted to raise awareness to cold Northern Midwest cities of the US by sending a Lime Media glass box truck up North during winter. We hosted a cold weather challenge photo – op for anyone who was brave enough to face the frigid temperatures. Consumers were invited to change into branded t-shirt and shorts and stand on display on our stage deck for 5 whole minutes. If successful they were prompted to take a photo with the truck and post on social media for a chance to win a vacation to Sarasota!

Client: Visit Sarasota

Agency: GranDesign

Markets: Nationwide

Date: Winter 2018

Program Element

One 12’ glass box truck outfitted with a beach scene complete with Adirondack chairs, palm trees, beach balls, and a custom fabricated sandcastle. The truck also featured a changing room and stage decking to facilitate the cold-weather photo challenge!

Glass Box Truck

Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Nationwide Promotion
75%
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CASE STUDIES