NBC tasked CLAMOR with promoting the delayed 2020 Olympics in Tokyo and wanted to attract attention on social media. To do that, they asked us to build a 13-foot-tall version of the six Olympic rings from scratch. NBC Sports Group drove down the highway covering 8,000 miles across the country, visiting 25 states, with more than 125 hours of drive time!
The interactive exhibit across the country had several spots, such as Chicago, Orlando, Miami, Washington D.C., and New York, where visitors could take a photo for a chance to win a prize.
The rings were all over the media, and NBC gained awareness, which was the campaign’s main goal.
Market: NYC, Washington DC, Miami, Orlando, Chicago, Los Angeles
Date: Summer 2021