Price is Right

OVERVIEW

The Price is Right wanted to celebrate its 50th anniversary by sharing the show’s magic firsthand and in a memorable way. Lime Media partnered with MKG and Pink Sparrow to help them create the “Come On Down Tour.” A 50-state mobile tour allowing fans to play Plinko, spin the wheel, and compete in the showcase for a chance to win prizes! We customized a 16′ Glass Truck that included: an onboard generator, base electrical, Interior LED lighting, Rear swinging doors, and A LOT of fun! The tour was a huge success and met the game show’s goal of bringing fans closer in new and exciting ways.

Client: Price is right

Agency: MKG and Pink Sparrow

Date: July 2022