Project Description

CASE STUDIES

VICTORIA’S SECRET PINK NATION

CASE STUDIES

VICTORIA’S SECRET PINK NATION

OVERVIEW

Our custom double decker bus traveled to multiple stops in Chicago with recording artist Marshmallow atop the roof to provide pop up concerts to partner stores. The day culminated with a full concert a Navy Pier for Victoria Secret fans. The bus then hit the road to New York where it traveled around Manhattan for 3 days and also visited the ”GRL PWR” mural Victoria Secret constructed in Brooklyn.

  • Client: Victoria’s Secret Pink
  • Agency: FlyteVu
  • Markets: Chicago, New York City
  • Dates: September 21, September 22nd, & October 5th

PROGRAM ELEMENTS

One (1) double-decker bus fully customized from head to toe. Custom lighting; roof top concert stage; client green room; and more.

  • Double-Decker Bus

Vehicle Wrap Design
Experiential Marketing Program
Mobile Tour
Multi City Promotion

CASE STUDIES

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