Project Description

CASE STUDIES

CAULIPOWER

CASE STUDIES

CAULIPOWER

OVERVIEW

Caulipower pizza has taken the lead in the gluten-free frozen pizza game. Now, the goal is to show the rest of the population how delicious these Cauliflower crust pizzas really are. Following a launch tour in the companies’ home market of Los Angeles, the Caulipower pizza truck moved on to Texas where we sampled pizzas at Austin City Limits, The 2018 United States F1 Grand Prix, and an NHRA drag race. Despite some harsh weather, we sampled over 14,000 samples over the course of the 3-week program. The product was received extremely well. It won’t be long before Caulipower pizza is the household name in frozen pizza.

  • Client: Caulipower
  • Agency: We Are Manifold
  • Markets: Austin & Dallas
  • Dates: October 1st – October 21st

PROGRAM ELEMENTS

28’ Step van with a custom wrap and custom neon sign mounted to the exterior. The van was equipped with a commercial kitchen including 4 countertop convection ovens, freezers, warming cabinet & working plumbing

  • 28′ Step Van

Vehicle Wrap Design
Experiential Marketing Program
Mobile Tour
Multi City Promotion

CASE STUDIES

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