Experiential marketing is also known as engagement marketing, and for good reason. Experiential marketing events connect consumers and brands through face-to-face immersive experiences. To make these events effective it is important to focus on coming up with creative ways to increase experiential event engagement. Let’s take a look at seven ways to increase experiential event … Read more
Gamification can take many forms, and when thoughtfully executed, it has the power to transform your event into a fun, engaging, and ROI-driven experience through fun, friendly challenges that reward activities and actions. While the idea of event gamification is growing in popularity, it’s clear that many people don’t exactly understand what it means. Here’s … Read more
Experiential marketing is also known as engagement marketing, and for good reason. Experiential marketing events connect consumers and brands through face-to-face marketing tactics and offer fun experiences. But what if the consumers aren’t engaging with the experience? That would have a disastrous effect on the campaign’s ROI. Here are 7 strategies to focus on during … Read more
Mobile pop up shops are growing increasingly popular as a way for brands to create a connection point to their customers. Whether in a large traditional retail space, a short-term lease, or a nationwide tour, mobile pop up shops offer a number of benefits. Brands are able to treat these spaces as learning labs, offering … Read more
The experiential marketing space is heating up and taking over, but do you understand the differences between event marking, a brand activation and experiential marketing? All three are designed to create unique customer experiences and generate brand awareness. They do it in different ways. Join us as we dive in and take a closer look … Read more
Experiential marketing can be disguised as a variety of other marketing strategies. Let’s take a look at 4 key types of experiential marketing solutions: PRODUCT SHOWCASE One of the most common types of experiential marketing is a product showcase. When one of your top marketing goals is to educate consumers about your product, a product … Read more