4 Types of Experiential Marketing Solutions
Experiential marketing can be disguised as a variety of other marketing strategies. Let’s take a look at 4 key types of experiential marketing solutions:
One of the most common types of experiential marketing is a product showcase. When one of your top marketing goals is to educate consumers about your product, a product showcase is a natural experiential marketing tactic for many brands. In fact, up to 65% of customers say that live events and product demonstrations helped them understand the product better than any other advertising method.
When we talk about experiential marketing solutions, one of the first tactics that comes to is a pop-up event. Pop-up events are flexible and can take a variety of forms, such as retail stores, art installations and even live performances, but the main goal of a pop-up event is to enhance customer experiences.
A part of what makes pop-up experiences so fun and engaging is that, by their very nature, they’re not designed to last. This activates a scarcity mindset within your target audience who will rush to be a part of the experience before it ends.
One very essential fact to remember about experiential marketing is that it doesn’t have to affect as many people as possible; sometimes all you need to do is give one person a exclusive experience. When mixed with the right amount of ingenuity and social sharing, creating an experience that only affects a small group of people can be just as impactful as hosting an event that garners thousands of attendees.
CLASSES & WORKSHOPS
In the B2B world the most common type of experiential marketing solution is hosting classes and workshops. This is a great way to connect with your target audience while also providing them with value in the form of education.
In an increasingly crowded market, brands are becoming more and more conscious that the key to out performing their competitors is to build a strong, lasting and engaging relationship with every one of their customers. And, by far, the most effective way to do that is to take advantage of experiential marketing.
Delivering a phenomenal experience is no longer a nice-to-have option, but rather an crucial part of any successful marketing strategy. Take some time to think about how you can utilize these four different types of experiential marketing solutions to reach out and connect with your audience in a meaningful way.