September 2019 - Lime Media Group

The Difference Between a Brand Activation and Experiential Marketing

April 22, 2021September 30, 2019 by limeMediaGroup

The experiential marketing space is heating up and taking over, but do you understand the differences between event marking, a brand activation and experiential marketing? All three are designed to … Read more

Why Your Cause Marketing Campaigns Should Be Experiential

April 22, 2021September 13, 2019 by limeMediaGroup

Consumers are demanding that brands start to take a strong stance on societal issues. Nine out of 10 consumers say they are likely to switch to a cause-branded product. While over three-quarters … Read more