Mobile pop up shops are growing increasingly popular as a way for brands to create a connection point to their customers. Whether in a large traditional retail space, a short-term lease, or a nationwide tour, mobile pop up shops offer a number of benefits. Brands are able to treat these spaces as learning labs, offering the opportunity to interact directly with consumers, get immediate feedback on products and services, and gather consumer data – an essential part of the success of digital brands.
1. Go to Where Your Customers Are
A major benefit of a mobile pop up shop versus investing in a long-term physical retail space is that you’re free to go wherever your customers are.
The benefit of being able to select a certain side street, kiosk, or vacant gallery space is that you can target a given demographic and go to where they go.
2. Engage Customers Offline
For many online shoppers, not being able to see and feel a product in person before purchasing it can be a real pain point. There’s just something about being able to try before you buy that comforts potential customers. In fact, a recent study from ReadyCloud showed that 88% of shoppers are “webrooming” regularly (browsing online, then purchasing in a store).
Pop up shop customers have the chance to touch, try on, and demo products in person before having to make a purchase. And interacting with customers face-to-face allows retailers to address their concerns on the spot and have a more direct influence on their buying decision.
3. Create a Sense of Urgency
According to research, about 71% of consumers are shopping online to find the best price while in a brick-and-mortar store, a process that is commonly referred to as “showrooming.”
But don’t panic — there are plenty of ways retailers can keep showrooming from cutting into their sales. A mobile pop up shop has one of those strategies baked right into the concept.
Creating a sense of urgency or scarcity, for example, causes humans to take action. Because a pop up shop is temporary by nature, customers are less likely to delay purchases. In other words, when you walk into a pop up shop, the thought that items won’t be around for long causes consumers to be more willing to purchase something on the spot.
This principle works even better if what you’re selling in your pop up stops is a unique product that can’t be found elsewhere.
4. Educate New Customers
Maybe you’ve got a new product that hasn’t hit the market yet. A pop up shop is a great way to drive pre-orders, giving your potential customers a live demo or walk them through how your product works.
Or maybe you’ve got a product that is confusing to consumers. A pop-up store is a great way to demonstrate the value of your product and get people hooked on its value.
One example of this is Dyson, which opened a string of pop-ups to help customers better understand how to use their vacuum cleaners.
5. Generate Brand Awareness
With so many online retailers competing for attention, sometimes it can be challenging to stand out from the crowd. Whether it’s getting your site to rank in search engines or generating engagement on social media, it’s a challenge to get your products in front of your target audience online.
However, you can generate buzz than by capturing customers who never would have found your brand had it not been for a mobile pop up shop.
Ready to Create Your Own Mobile Pop Up Shop
Now that you know some of the benefits that a pop up shop can offer your brand, it’s time to take action. If you’re ready to host your own pop up shop, call us at (972) 475-1200 or contact us here to get started.