Experiential Marketing: A MUST After the Pandemic

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The pandemic began in early March 2020 and has completely changed the way we buy products or services. Brand experiences have been lost, and brands have had to reinvent themselves to be memorable, connect prominently with consumers, and establish powerful links with them AGAIN! BUT. Why NOW more than ever should we NOT stop trying … Read more

Staying in the Loop: Experiential Marketing 101

2021 brought a lot of new trends to the surface. After a year of lockdown people were craving human INTERACTION. Companies were having to think outside of the box to promote their brands, to gain new leads and keep their customers actively engaged. Many hit a plateau on how they were advertising their products or … Read more

Science, Marketing, Free Oh My!

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How the power of a freebie draws in consumers. We all love FREE. It’s the magical term that gets us to subscribe to a site, sign up for a trial, and walk into a store. How many times has “free gift with purchase” compelled you to buy a pair of jeans you didn’t need? Freebies … Read more