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July marks the beginning of the back-to-school shopping season! It’s said that the “early bird gets the worm,” which tends to be the case with back-to-school shopping trends. In 2021, … Read more

Non-profit organizations exist to tangibly benefit the welfare of society. When you think about improving societal welfare, emotions are involved that are accompanied by a deep tie to the issue … Read more

Over 433 MILLON people use Pinterest every month. More than that, the people using the platform want to try your ideas and find inspiration. Pinterest is promoted as a visual … Read more

Business-to-business marketing is any marketing strategy or content geared toward a business or organization. Companies that sell their goods and services to other businesses fall into this B2B marketing category. … Read more

Brand ambassadors are the not-so-secret key to a successful experiential marketing event. Think about it, these are the people promoting your brand to your target audience. Consumers feel most connected … Read more

Traditionally, return on investment has been a quantifiable measure to gather immediate results. However, rapid results aren’t always possible in experiential marketing, making your ROI look completely different. It can … Read more