Project Description

CASE STUDIES

DYSON

CASE STUDIES

DYSON

OVERVIEW

Our goal was to educate consumers on the advantages of the Dyson V8 cordless vacuum. We created 2 simulated living spaces complete with automatic dirt dispensers and a variety of surfaces and obstacles to show how quickly the V8 can transform to clean even the hardest areas. The center pod was converted into a pop up shop giving consumers the chance to buy a V8 at a discounted event price. 100+ vacuums sold and countless impressions made this project an absolute success!

  • Client: Dyson
  • Agency: TPN

  • Activations: Honda Indy 200; Doylestown Art Festival; Connecticut Open; Road Atlanta Race; Road America Race; San Francisco Auto Show
  • Dates: November, 2017

PROGRAM ELEMENTS

Three (3) custom pods; staging; custom overhead sign; freestanding signs with vacuum hangers; custom lighting and electrical; 20 vacuum battery charging stations; custom tabletop displays; a variety of flooring; custom automatic debris dispensers; living room furniture; 65” mounted HDTV and more.

  • Custom Pods

Vehicle Wrap Design
Experiential Marketing Program
Mobile Tour

CASE STUDIES

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