Marketing & Music: The Perfect Mashup


Over the years, Lime Media has managed hundreds of experiential programs for agencies and brands, and engaged with consumers thru many types of products and tactics: we’ve made high-quality fresh food at big events; we’ve let people get a hands-on test with a variety of new products (phones, vacuums, TV’s, etc.); they’ve played the latest video games in glass box trucks; and we’ve taken them on a VR journey to meet a murderous clown. These programs have had varying degrees of success, but there is one approach that always resonates with consumers:music. When we use music as the main “connection point” to consumers, we can be sure the program will deliver strong KPI’s for the client.