How to Get SMART with Your OOH Advertising

Not only do we own the largest fleet of LED trucks in the US, but now that fleet is SMART!

Yes.

We have smartphones and smartwatches…why not SMART LED TRUCKS?!

WHY YOU SHOULD ADVERTISE WITH MOBILE SMART LED BILLBOARD TRUCKS:

Of course, advertising and marketing is nothing new. It’s a tried-and-true technique that is absolutely necessary in order to promote yourself, your business, or your brand. To many brands’ demise however, marketers have become stuck in the “old fashion” ways of reaching their target audience. Today, it’s pertinent that brands step out of their comfort zone and advertise in more creative, more innovative ways. If you want to make an immediate connection with your target audience and reach the masses, an LED truck is the way to go.

Advertising with mobile LED billboard trucks allows you to have a better, more successful reach to your consumer. You have the flexibility and freedom to choose the locations and routes. Whether you’re at a major sporting event, concert, or driving a simple route, you have full freedom to make those decisions and hit any specific market, desired location, and audience. The ability for these trucks to go ANYWHERE at ANYTIME gives you the biggest bang for your buck and is an intelligent, strategic spend for that marketing budget.

LED trucks give you the ability to take creativity to the highest level with imaginative, attractive video or stunning, eye-catching graphics. Oh! Add audio to the mix and you have the perfect attention getter. Content on these moving billboards are hard to ignore! Rev up those LED truck engines and your creative content instantly becomes beautifully lit up, dazzling, and is turning heads on every street, on every corner, and in every parking lot. Unlike traditional print or electronic media, with LED trucks you’re not limited to just one message. First of all, you can have multiple messages rotating. Secondly, with Lime Media LED Trucks, you have full control of all three sides of the truck. The left, right and back side panels can all carry a different message or the same. You choose. If the creative isn’t working or converting like you want it to, change it! You have full freedom. You are in the “driver” seat…pun intended. On top of all that let the data speak; content on an LED truck is 65% more effective with a 57% conversion rate. More than traditional billboards.

WHAT MAKES LIME MEDIA’S LED SMART TRUCKS, SMART:

CLOUD MANAGEMENT

All of Lime Media’s trucks and campaigns are now managed via the cloud by designated account managers. Making changes to addresses, locations, or the actual ads themselves can be made at any time without interrupting the driver of the truck. This allows drivers to focus on safely driving and delivering your ads in market.

GEO TARGETING

Lime Media’s trucks’ special technology connects the side and rear displays to the internet and GPS. You can display content based on the truck’s location – in real time!

Let’s say you want to target multiple locations in a market: Now the address displayed on the truck will change as it automatically senses where it is, directing consumers to the nearest store.

Click to watch short DEMO VIDEO HERE.

SHADOW FENCING

Lime Media’s fleet now has ShadowFencing capability – pushing out as many as 1MM ads per truck per month! The ShadowFencing tech pushes ads to cell phones of consumers immediately near the truck and retargets them over the course of the campaign.

IT’S TIME TO GET SMART WITH YOUR OOH ADVERTISING:

Are you ready to take your advertising and marketing reach to the next level? Don’t hesitate and take action. While your competitors take a more laid back approach sticking with traditional methods, step up your game. Dare to be innovative and set yourself apart. You won’t regret it. Give Lime Media a call to get your brand on the road with SMART LED Trucks!

WE WANT TO KNOW:

In what ways have you used unique and innovative ideas with your marketing and advertising? Comment below!