“If you want to be my lover, you gotta get with my friends.” Oh wait! That is the legendary group Spice Girls not Spice World, the IT convention in Austin, Texas where Lime Media recently assisted HP with promoting their new compact computer as well as their Wrap Party to one of the largest I.T. trade shows in the U.S.
A crew of 10 brand ambassadors strategically guerilla marketed the perimeter of the Austin Convention Center for two days, September 23-24, 2014. While HP had an impressive display on the inside of the trade show, we took great care of those coming and going to the show on the outside. It was a great 1-2 approach. The BA’s walked as well as rode pedal bikes while wearing eye catching back pack billboards promoting HP’s latest computer, the HP Elite Desk Mini 800. Once engaged with the conventioneers, the brand ambassadors would give custom invitations to a very exclusive Wrap Party that we being hosted by HP. With nearly 430 invitations given out for the HP Wrap Party, I’d say it was more than just a one hit wonder!
Although Scary, Baby, Sporty, Ginger and Posh Spice, a.k.a. The Spice Girls, did not play at the HP Wrap Party, it was still one heck of a successful activation for our partner!