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Let’s go back to the basics. That’s right. We’re gonna talk about one of the most underrated yet probably most essential parts of understanding your marketing strategy. What am I … Read more

Have you ever been looking online for a new pair of shoes and then go on Instagram hours later to see an ad featuring those same shoes? Spooky right?! It’s … Read more

Take a second to really look at the next five marketing promotions you see. Who are they targeting? More than likely, what you’re seeing daily are campaigns and events geared … Read more

Understanding consumer behavior is key for brands wanting to stand out and grab their audience’s attention. Knowing what motivates people and what they’re looking for is the ultimate knowledge for … Read more

If you’re planning an experiential marketing campaign, you have to make sure you have the right people in charge of handling everything. What does that mean? Event management is key! … Read more

In recent years, influencers have taken over social media channels. Brands have discovered that the best way to get their products out there is by letting influencers test them on … Read more