Let’s play a little Jeopardy: “This city is named after the Duke of Orleans, who reigned as Regent for Louis XV from 1715 to 1723, as it was established by French colonists and strongly influenced by their and African cultures.” What is the question: “What is New Orleans, Alex?” Correct!
Prince, Lionel Richie, Quest Love and many other amazing musicians performed at one of the largest African American music festivals in the U.S., the 2014 Essence Music Festival. This year marked the 20th anniversary for the Essence Music Festival, and a 28’ Lime Media custom step van was in market on July 4th, 2014, driving around New Orleans building awareness and distributing samples of Revlon’s “Crème of Nature” African American focused hair care products. On July 5th, the Crème of Nature step van was hitting the streets once again but this time it was passing out over 10,000 free gift bags to attendees of the Essence Music Festival.
OK – we’re in the final Jeopardy round: “This is what Lime Media provides.” The question is: “What is a successful activation program, Alex?” Correct again!