Mobile billboards are a form of out-of-home advertising (OOH); radio, static billboards, and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising. Discover how mobile billboards create campaigns that gain attention, capitalize on creativity, and drive awareness.
You can’t miss it, and there’s no way to avoid having your eyes drawn towards a MASSIVE truck and driving by.
This is arguably one of the only out-of-home (OOH) advertising medium that is clutter-free. Unlike standard static billboards, mobile billboard advertisers never have to worry about competing for viewers’ attention.
Compared to other forms of out-of-home advertising, mobile billboards are by far the most affordable.
Mobile billboard advertising yields the cheapest cost per impressions (CPM)! This is the primary way that industry professionals measure the efficiency of their advertising.
You can target several demographics simultaneously. This is the best way to create top-of-mind awareness for consumers and generate strong brand awareness.
6. Moving Ad
Unlike static billboards or other OOH mediums, this advertisement is running. It is not restricted to just one location.
7. Peak Times and Traffic
Your advertisement can be driven during peak times such as rush hour traffic, long weekend holidays, etc. This is especially useful for targeting as you can specify times that cater to a specific target audience.
Almost always you can change up your mobile billboard campaign according to unique offerings, new products or services, etc.! Furthermore, installation is cheaper and faster compared to static billboards.
Generally speaking, contracts for mobile billboards are significantly more flexible than its competing marketing mediums. You can lease trucks for advertising for usually shorter amounts (usually minimum of 3 weeks) of time compared to static billboards (usually minimum of 3 months).
10. Brand awareness
Repetitive messages, slogans, images, and themes, create brand awareness and familiarity with the consumer. This fact becomes especially useful when your ad is being driven around on a giant truck all around highly populated cities.