It wasn’t long after a recent visit to NYC that we received a call from a new agency partner, Magnetic Collaborative, to assist them with a fun program delivering joy for FedEx in Atlanta, Georgia. The concept was simple; warm up holiday shoppers with fresh hot chocolate and delicious snowmen shaped sugar cookies in a uniquely designed FedEx truck. The unsuspected shoppers at the Lenox Square Mall on Friday, December 5, 2014 were thrilled with the generosity by FedEx.
Lime Media’s contribution to this program consisted of several key elements. First, we provided a highly trained driver/event manager that has years of experiential marketing activation experience. Next, we provided a full vinyl wrap to one of our 26’ step vans which has a custom serving window located on the passenger side. Having a serving window made it very easy for shoppers to see that this truck was not your ordinary FedEx truck. Instead of picking up presents, it was giving them out .
On the inside of the truck was everything needed to create the requested 2500, eight ounce samples of Nestle hot chocolate while parked outside of the mall entrance. We placed six cambros, each of which held 5 gallons of water, inside of the truck along with 32 – 5 gallon jugs of bottled water. The powerful generator supplied power to the four warming wands that raised the water temperature from 50 degrees to 160 degrees in a matter of minutes. Add in three brand ambassadors from Magnetic Collaborative and the hot chocolate and snowmen cookies delivered smiles all day long.
Happy Holidays Atlanta!
Enjoy the photos below!