Starry

OVERVIEW

We teamed up with Fuse Marketing to celebrate the exciting launch of Pepsi’s refreshing new lemon-lime soda, Starry, during the electrifying 2023 NBA All-Star Weekend. Together, we customized a stage trailer that became the centerpiece of the event. The campaign featured a brand-supported shooting challenge, interviews with prominent players, and gave attendees the chance to savor the tasty new product firsthand.

Client: Starry

Agency: Fuse Marketing

Date: January 2023