CASE STUDIES

IHG Super Bowl

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OVERVIEW

IHG and Coca Cola wanted to activate hospitality busses to VIPs and consumers on and prior to the big game in Atlanta, GA. Dubbed the ”home team hospitality” busses, Lime Media provided two-party busses that made its smaller, inferior competition envious. Decked out head to toe, these busses
were a showcase of our custom work at Lime Media with tailored seating, vinyl, cabinetry, lighting, and more. As a bonus, Lime also sent one of our bike carts to create an additional display at the Intercontinental Hotel in Atlanta

Advertiser: IHG Hotels and Resorts

Client: Geometry

Markets: Atlanta, GA

Date: January 30th – February 3rd, 2019

Program Elements

One (1) 35’ Double decker bus and (1) 45’ Prevost tour bus and (1) sampling bike cart.

Double-Decker Bus

Vehicle Wrap Design
95%
Experiential Marketing Program
80%
Mobile Tour
100%
Single City Promotion
75%
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CASE STUDIES