CASE STUDIES
Cost Plus World Market
OVERVIEW
To leverage the current trend of tiny houses taking the country, World Market built their own to showcase how their store is a one stop shop to decorate even the smallest spaces. The house made stops across the country to give consumers a unique look at World Markets product offerings. A custom photo booth setup on site gave consumers a chance to share their experience with family and friends.
Client: Cost Plus World Market
Agency: Austin, Chicago, Los Angeles, San Francisco, New York City
Program Elements: Custom built tiny house showcasing World Market house wares.
Date: August 28th– September 21st
Results
Markets: 5
Miles Driven: 6500
Photo Booth Participants: 500
Footprint Engagements: 23000
Coupons Distributed: 7500
Highway Impressions: 590000