7-ELEVEN

OVERVIEW

To raise awareness of 7-Eleven’s new delivery app a team of brand ambassadors took the delivery service to the streets to give New Yorkers an idea of what they can expect from the new service. To amplify the message our LED truck displayed key messaging. The bags our staff handed out were tailored each day to the neighborhoods we visited

Client: 7-Eleven

Agency: 360i

Markets: New York City

Date: August 20-27th