For Mercury, in partnership with NVE, we transformed our 22′ Gullwing Airstream into a fully custom bar for SXSW in Austin, TX. The build featured a bar spanning the entire face of the trailer, finished in sourced laminates, with a faux interior wall off the driver’s side outfitted with lightbox shelving to showcase the brand throughout the activation.
Lime handled full logistics for the week-long lease — transport, setup, and teardown — along with an onsite driver/tour manager to open and close the trailer each day. Over three activation days at SXSW, the airstream gave Mercury a standout presence at one of Austin’s biggest annual events, with the client’s team running onsite activation while Lime kept the build running smoothly behind the scenes.
create. engage. move. create. engage. move. create. engage. move.
