Privacy Policy

Log Files

Like many other websites, lime-media.com utilizes log files. These files log visitors to the site and are a standard procedure for hosting companies and part of hosting services’ analytics. The log files include IP addresses, browser type, ISP, date/time stamp, referring/exit pages, and possibly the number of clicks. They are used to analyze trends, administer the site, track user movement, and gather demographic information. IP addresses are not linked to personally identifiable information.

Cookies and Web Beacons

lime-media.com uses cookies to store visitor preferences, record user-specific information on accessed pages, and customize web content based on browser type or other visitor information. Cookies are used for advertising and other marketing-related analytics. For more information on managing or opting out of cookies, visit your browser’s respective website.

Data from Activations and In-Field Services

In addition to information collected through our website, Lime Media handles data in connection with real-world marketing activations, mobile tours, and LED and digital truck campaigns. That data falls into two categories, which we handle differently.

Operational and Measurement Data (Data We Control)

We collect and maintain operational and measurement data that we use to run, measure, and improve our services. This includes the date, time, and location of activations and routes; estimated and measured impression counts; dwell time and interaction duration; audience-count estimates derived from device-signal sensing, such as Wi-Fi and Bluetooth presence detection; routing and vehicle telemetry; and playback data and logs from our proprietary Smart Directional™ systems. We use this information to measure and optimize campaigns, benchmark performance, and develop proprietary insights, products, and analytics. We maintain this data in aggregate or de-identified form and do not use it to identify individuals.

Programmatic Mobile Advertising Data (Data Handled by Third-Party Platforms)

Some campaigns deliver mobile advertisements to devices located within a defined geographic area around our vehicles or activation sites. This delivery is carried out through third-party programmatic advertising platforms, including advertising exchanges and supply-side and demand-side platforms. In these campaigns, device-level signals and precise location data are collected and processed by those third-party platforms, which obtain the required consumer permissions through device operating systems and publisher applications. Lime Media does not collect this data directly from consumers, and the reporting we provide to clients is aggregated and does not include names, contact information, raw location logs, or device-identifier lists.

Our Role

When we handle personal data in connection with a client’s campaign, we generally act as a service provider or processor, and we process that data only on the client’s documented instructions and not for our own independent purposes. When we determine the purposes and means of processing our own operational and measurement data described above, we act as a controller of that data.

Device Identifiers

At a client’s request, we may arrange for mobile advertising identifiers associated with a campaign to be delivered to the client or to the client’s advertising platform. Mobile advertising identifiers are personal data. We handle them at the client’s direction, and we do not retain them after delivery.

Combining and Sharing

We may combine aggregate or de-identified campaign data with public or third-party sources to improve our insights, but not in a manner that identifies an individual. We do not sell consumers’ personal data or share it for cross-context behavioral or targeted advertising for our own purposes, and we do not publish or sell any individual or client-specific campaign data in a way that discloses personal information or a client’s confidential business information.

Sensitive Data

We do not target individuals on the basis of, and do not process, sensitive data, such as data revealing religious beliefs or racial or ethnic origin, without consent where consent is required. Campaign audiences defined by a client are executed at the geographic and audience-segment level, not by identifying individuals by protected characteristics.

Your Privacy Rights

Lime Media complies with applicable privacy laws, including the California Consumer Privacy Act (as amended by the California Privacy Rights Act), the Texas Data Privacy and Security Act, the Virginia Consumer Data Protection Act, the Colorado Privacy Act, the Connecticut Data Privacy Act, the Utah Consumer Privacy Act, and other applicable federal and state laws.

Depending on your state of residence and applicable law, you may have the right to:

Confirm whether we process your personal data and access that data;
Correct inaccuracies in your personal data;
Delete personal data we hold about you;
Obtain a copy of your personal data in a portable format; and
Opt out of the processing of your personal data for targeted advertising, the sale of your personal data, or profiling that produces legal or similarly significant effects.

We will not process sensitive data without your consent where consent is required by applicable law.

To exercise these rights, contact us at info@lime-media.com or 972-475-1200. We may need to verify your identity before responding, and we will respond within the period required by applicable law (for example, within 45 days under several state laws, with an extension where permitted). You may use an authorized agent to submit a request on your behalf, and we will not discriminate against you for exercising any of these rights.

If we decline to act on your request, you may appeal by contacting us at info@lime-media.com. If your appeal is denied, you may contact the attorney general in your state. Texas residents may contact the Office of the Texas Attorney General.

Third Party Privacy Policies

We may engage third-party advertisers or websites, and we recommend that you consult their respective privacy policies for detailed information on their practices. Our privacy policy does not apply to, and we cannot control, third-party activities. If you’d like a copy of any applicable third-party privacy policies, contact us.

Children’s Information

We are committed to protecting children online and do not knowingly collect personally identifiable information from children under the age of 13. If you believe that we have information from or about a child under 13, please contact us immediately.

Scope of This Policy

This policy covers information collected through our website and information we handle in connection with our marketing activations, mobile tours, and LED and digital truck campaigns, as described above. Where we act as a service provider or processor for a client’s campaign, the client’s own privacy policy may also govern that campaign.

We respect your privacy and will only use the information you provide to communicate with you via SMS as outlined in this policy. Your personal data will not be shared with third parties unless required by law or as necessary to deliver the requested service.

General Consent

By using our website, you consent to our privacy policy.

If you have consented to receive text messages, you may receive SMS communications related to the following:

Tour Manager/Driver Communications: Information regarding your assigned activation/asset.
Job Applicants: Information about your application status, onboarding materials, or other employment-related updates.

SMS opt-in consent or phone numbers collected for SMS purposes will NOT be shared with third parties or affiliates for marketing purposes.

Security

To help protect the privacy of data you transmit through use of this site, we maintain physical, technical, and administrative safeguards. We update and test our security technology on an ongoing basis. We restrict access to your personal data to those stakeholders who need to know that information for the purposes outlined in this policy. In addition, we train our employees about the importance of confidentiality and maintaining the privacy and security of your information.

Requesting Notice in Alternative Format/Language

You may be able to request this notice in another language where we provide such notices in the ordinary course of business or in an alternative format if you have a disability. Please see our contact information below to request an alternative format.

Lime Media Privacy Policy for SMS Messaging

Introduction

At Lime Media, your privacy is critically important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you opt into our SMS messaging program. By opting into our SMS service, you agree to the terms outlined below, which are in compliance with the latest 2024 regulations under the Telephone Consumer Protection Act (TCPA) and the Campaign Registry guidelines.

1. Information We Collect

When you opt-in to receive SMS messages from us, we collect the following information:

Phone Number: The mobile number provided during the opt-in process.
Message Interaction Data: Includes information such as delivery status, response data, and message engagement rates.
Consent Data: We maintain records of when and how you provided consent to receive SMS messages, including the method of opt-in (e.g., web form, keyword, or verbal consent).

2. How We Use Your Information

We use your information to:

Send text messages based on the preferences you indicated when opting in, such as promotional offers, updates, or alerts.
Ensure compliance with federal regulations, including the TCPA.
Monitor and improve our SMS services by tracking engagement metrics.

Your information will only be used for the purpose specified at the time of opt-in and will not be used to send unrelated messages.

3. One-to-One Consent Requirement

In line with FCC regulations (March 2024), your SMS opt-in applies to communications from Lime Media only. Your consent to receive SMS messages is specific to our company and does not extend to third-party businesses or affiliates unless explicitly stated and separately agreed upon.

4. Message Frequency and Data Rates

The number of messages you receive will vary based on your interaction with our services but the average message frequency is approximately 2-3 per day. Please note that message and data rates may apply depending on your mobile carrier and plan. We encourage you to review your carrier’s terms for more details on messaging fees.

5. Opt-Out Instructions

You can opt out of our SMS service at any time by replying with “STOP” to any message you receive from us. Once you opt out, you will immediately cease receiving further messages unless you opt back in. For help, you can reply with “HELP” or contact us directly at info@lime-media.com or 972-475-1200.

6. Data Sharing and Disclosure

We will never share or sell your information to third parties for marketing purposes without your explicit consent. We may, however, share your information with trusted third-party service providers for the purpose of facilitating SMS delivery (e.g., telecommunications providers). All such parties are bound by strict confidentiality agreements and are prohibited from using your data for any purpose other than SMS delivery.

In compliance with Do Not Call (DNC) Registry regulations (2024), you have the right to register your number with the National DNC Registry. If you are on the DNC Registry, we will not send you promotional SMS messages unless you have provided express consent to do so.

7. Security of Your Information

We take reasonable measures to protect the information you provide from unauthorized access, disclosure, or misuse. However, no system is completely secure, and we cannot guarantee the absolute security of your data during transmission or storage.

8. Record-Keeping and Proof of Consent

As required by the TCPA and Campaign Registry guidelines, we maintain records of all opt-ins and opt-outs, including timestamps and the method of consent. These records are kept securely and may be used to demonstrate compliance with regulatory requirements if needed.

9. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Any significant changes will be communicated via SMS or on our website. Continued use of our SMS service after any changes indicates your acceptance of the revised policy. Please check back periodically to stay informed of any updates.

10. Contact Us

If you have any questions about this Privacy Policy or wish to update your SMS preferences, you can contact us at:

Email: info@lime-media.com
Phone: 972-475-1200
Address: 2700 Observation Trail, Rockwall, TX 75032

Key 2024 Compliance Elements:

One-to-One Consent: Consumers are only giving consent to receive messages from the specific business they opt into, not from multiple parties
Clear Disclosures: The policy includes clear language about the nature of the messages, frequency, potential charges, and opt-out mechanisms
Do Not Call Protections: The policy reflects the latest FCC guidance that DNC protections apply to SMS, making it clear that businesses must adhere to DNC regulations
Data Sharing and Record-Keeping: Emphasizes the importance of maintaining proof of consent and clear guidelines on how data is shared for operational purposes.

This updated Privacy Policy example aligns with current 2024 TCPA and FCC guidelines, ensuring your business remains compliant while fostering transparency with consumers.

Lime Media Terms & Conditions for SMS Messaging

1. Introduction

By opting into the SMS program provided by Lime Media you agree to receive recurring text messages to the phone number you provided. These messages may include promotional offers, updates, and alerts related to our products and services. By participating, you agree to these Terms and Conditions, which are designed to comply with the Telephone Consumer Protection Act (TCPA) and applicable FCC guidelines.

2. Opt-In Consent

To join our SMS program, you may opt in through:

Web Form: By checking a clearly labeled box during the opt-in process on the intake form located at lime-media.com/contact.

By opting in, you acknowledge that your consent to receive SMS messages is not a condition of any purchase. You may receive promotional or informational messages as specified at the time of opt-in.

3. Message Frequency

The number of messages you receive will vary based on your interaction with our services but the average message frequency is approximately 2-3 per day. Message and data rates may apply depending on your mobile carrier and plan.

4. Opt-Out Process

You can opt out of receiving SMS messages from Lime Media at any time by replying with the word “STOP” to any text message you receive from us. Once you opt out, you will not receive any further messages unless you choose to opt back in. For assistance, you can reply “HELP” for further instructions or contact our support team directly at info@lime-media.com or 972-475-1200.

5. Terms of Consent

By opting into this SMS program, you agree to receive SMS messages from Lime Media in compliance with the TCPA and applicable FCC guidelines.

6. Privacy Policy

We take your privacy seriously. By opting into our SMS services, you agree to our Privacy Policy, which explains how we collect, use, and protect your personal information. Your phone number and interaction data will only be used for the purposes of delivering the SMS messages outlined in this agreement.

7. Message and Data Rates

Message and data rates may apply, depending on your mobile service provider and plan. Lime Media is not responsible for any fees charged by your carrier for receiving or sending messages related to our service.

8. Record-Keeping and Compliance

We maintain detailed records of when and how you provided consent to receive SMS messages. This includes storing opt-in and opt-out dates and timestamps. These records are maintained in compliance with TCPA regulations and may be used to demonstrate proof of consent if required.

9. Changes to Terms and Conditions

Lime Media reserves the right to modify or change these Terms and Conditions at any time. Any significant updates will be communicated via SMS or through our website. By continuing to use our SMS services after any changes, you agree to the revised Terms and Conditions.

10. Disclaimers and Liability Limitations

Lime Media is not responsible for delayed or undelivered messages. Delivery of SMS messages is subject to effective transmission from your mobile carrier and network provider. We cannot guarantee that SMS services will always be available in all areas.

11. Contact Information

If you have any questions or concerns regarding these Terms and Conditions or the SMS service, please contact us at:

Email: info@lime-media.com

Phone: 972-475-1200

Address: 2700 Observation Trail, Rockwall, TX 75032