as a full-service experiential marketing agency, we deliver everything from creative services and in-house fabrication to activation magic and more.
with 250+ unique assets in our fleet, we ensure projects are executed on time and on budget, every time. after starting lime with mobile billboards in 2005, the company pivoted three years later to more of a solutions-based business around a fleet of assets—and then kept evolving. through the highs and lows, the company’s unwavering commitment to making a positive impact has defined its journey. Heath Hill, lime’s CEO, has built out a leadership team to support lime and in 2024 stood up a special marketing projects division to expand lime’s capabilities into custom 3D experiences.
Heath Hill — Founder & Chief Executive Officer
Heath Hill is the founder and visionary of lime media. his wife, Jennifer, has supported him every step of the journey. characterized by joy, obedience, and perseverance, Heath & Jennifer have seen lime media experience immense growth since 2005. throughout his career, Heath has encouraged innovation & evolution in the ever-changing landscape of experiential. when others want to tell you why it can’t be done, Heath will spend that same effort and energy to figure out how it can be done. he thrives in high pressure situations and loves his job. these attributes have allowed him to build the world’s biggest mobile activation company. Heath’s goals are simple, to glorify Christ in all he does, raise his two boys to dream big, and love the least, the lost, and the lonely primarily through oak hills retreat center.
Bart stepped into the role of President of lime media in January 2026, working alongside Heath to focus on building the operating system and data infrastructure that lets lime scale with discipline and confidence. Bart’s not new to leading teams. He’s spent years diving into management and leadership, even co-authoring a book (You Before Me: The Behavioral Science of Leadership on a Team) .
Brad brings more than financial expertise to Lime—he brings wisdom, encouragement, and a genuine care for people. As CFO, Brad is known throughout lime for his practical leadership and his gift for mentoring others. Colleagues and team members regularly seek out his guidance—not just for advice on financial strategy, but for thoughtful counsel on work, life, and everything in between.
Todd is the engine behind lime’s revenue growth and go-to-market strategy. As chief revenue officer, he leads all things sales, business development, and client strategy – turning ideas into partnerships that fuel the unforgettable.
Spencer is lime’s Chief People Officer and Head of Teams & Talent, stewarding our people-focused culture grounded in lime's core values of love, accountability, and evolution. with more than 25 years of experience across all HR disciplines—including 20 years in the marketing industry—Spencer has held senior HR leadership roles within Omnicom’s Precision Marketing Group, partnering with business leaders to align people strategies with organizational goals.
Clay leads operations and client success at lime media, overseeing production, project management, activation, and quality control. His focus is on delivering every build—big or small—on time, on budget, and at the highest quality possible. With more than 25 years of leadership experience, clay brings expertise as a lean six sigma black belt, an mba in strategic leadership, and a track record of driving operational excellence across multiple industries.
Andrew is the architect behind lime media’s systems and processes—the guy who turns big-picture ideas into scalable, real-world solutions. He leads the process & technology team, a lean but mighty squad that keeps tech running smoothly, centralizes data to tell the full story of project performance, and builds automations that free everyone to focus on delivering show-stopping experiences for customers.
These core values drive everything that lime media does and unites the workplace.
Our special projects division is ready to bring your wildest visions to life — think giant driving almonds and beyond! we partner with agencies and brands with bold ideas, ready to execute unforgettable brand experiences.
This year’s Super Bowl wasn’t just about the game- it was a celebration of immersive brand experiences that connected with fans long before kickoff. As brands looked to stand out in an increasingly crowded cultural moment, experiential activations emerged as one of the most impactful ways to engage audiences beyond the traditional TV spot. The […]
Lime Media announced key leadership appointments to support the company’s continued growth and operational scale. Bart McCollum, formerly Integrator of Lime Media, has been appointed President, and Spencer Rose has joined the leadership team as Chief People Officer and Head of Teams & Talent. Founder and CEO Heath Hill has led Lime Media through extraordinary growth since its founding in 2005 […]
Over the past decade, Lime Media Group has built the largest fleet of LED Billboard Trucks in the United States—helping brands own the streets and redefining what’s possible in digital out-of-home advertising. Today, Lime Media Group is setting a new industry standard with the launch of Smart Directional LED Billboard Trucks, powered by Lime PresenceFlow, an integrated measurement and […]
Lime Media Group Ranked #30 on Dallas Business Journal Fast 50 List of North Texas’s Fastest-Growing Companies
create. engage. move. create. engage. move. create. engage. move.
