We ran a single LED truck across the San Jose Bay Area for a two-day flight ahead of the San Jose Earthquakes’ California Clasico, pairing the physical route with a digital extension — shadowfencing and retargeting layered directly on top of where the truck drove. The campaign was built to move the market through a full marketing funnel in miniature: awareness, engagement, and conversion, each one tracked and tied back to the last.
At the top of the funnel, the truck put the brand physically in front of the market while the digital layer reinforced the same routes it drove, generating 643,066 combined impressions (132,540 physical, 510,526 digital) — exposure at scale from two channels working as one. That awareness translated into real engagement: 978 total clicks at a 0.192% CTR, 3.2x the sports industry benchmark, proof the audience didn’t just see the truck, they acted on it.
At the bottom of the funnel, engagement became revenue. A Tixr purchase-confirmation pixel confirmed 43 tracked ticket orders (roughly 117 tickets total), generating $4,896.18 in directly attributable revenue at a 4.4% click-to-order conversion rate — every single order traceable back to the campaign.
It was proof that out-of-home doesn’t have to be unmeasurable. One truck, two days, and a number at every stage of the funnel — a test that shows what the full program could do at scale.
create. engage. move. create. engage. move. create. engage. move.
