For Dr.Jart+, in collaboration with North Six Experience, we outfitted our 32′ activation stage trailer as the Skinnovation Station — a three-city tour through LA, Miami, and New York City built to bring the brand’s revamped #Cicapair collection to life. Fully branded inside and out, the trailer immersed guests in a world of skin, science, and art, spotlighting Dr.Jart+’s redness-fighting formulas in a way consumers could actually play with.
Outside, guests took on “Knock Out the Redness,” a tailor-made game that mirrored how Cicapair works to calm skin, earning free samples with every win. Inside, a life-size operation game offered even more prizes, alongside interactive playstations where guests could test the products firsthand. Dr.Jart+’s team was on-site throughout, giving one-on-one guidance and answering questions about the science behind the collection — turning a mobile pop-up into a genuine product education moment.
create. engage. move. create. engage. move. create. engage. move.
