For The Laughing Cow, we built a custom shroud around a box truck chassis to transform it into an oversized cheese wedge, complete with a rear hatch that opens into an impromptu serving window and pop-in prefab counter. The build hit the road for three activations across five weeks, stopping at Pickelsburgh in Pittsburgh, the Illinois State Fair, and the Minnesota State Fair.
We handled the full build and provided a driver/tour manager to manage logistics and transport at every stop, giving The Laughing Cow a memorable, on-brand presence at three major regional events.
create. engage. move. create. engage. move. create. engage. move.
