For Neutrogena’s first-ever Lollapalooza sponsorship, we fabricated a Mini Mart concept out of our 16′ glass truck, bringing the Ultimate Festival Skin Hack Pop-Up to life in partnership with Amazon and AMP Agency. Set at Fulton Market Social during Lollapalooza weekend, the truck gave festivalgoers and Chicago locals a hands-on stop for Hydro Boost Water Gel and Ultra Sheer Face SPF samples, product demos, and customizable festival merch.
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